Jae | danone.communities

Profil

: Membre
: Bénévole

Informations personnelles

Nom

Suk

Prénom

Jae Won

Biographie

EDUCATION

NATIONAL UNIVERSITY OF SINGAPORE Singapore

Lee Kuan Yew School of Public Policy January 2010 ~ Present

Master in Public Administration
Focusing on Poverty Elimination, Social Enterprise and Economic Development

KDI SCHOOL OF PUBLIC POLICY AND MANAGEMENT Seoul, Korea

Master in Business Administration February 2008 ~ December, 2009

Concentration in Strategy and Global Management
Dean’s List

KONKUK UNIVERSITY Seoul, Korea

Bachelor of Science in Dairy Science September 1997 ~ February 2000

Research Assistant in the Ruminant Nutrition Laboratory at the Animal Resources Research Center

SHINGU COLLEGE Gyeonggi, Korea

Associate Degree of Agriculture in Animal Science March 1995 ~ February 1997

Graduated first in the department of Animal Science, February 1997
Shingu College Honor Student Scholarship, August 1995 ~ February 1997

WORK EXPERIENCE

MAEIL DAIRIES CO., LTD. Seoul, Korea

April 2001 ~ December 2009

Dairy Cream Brand Manager (May. 2009 ~ Dec. 2009)

- Developed and conducted mid-range marketing & brand strategy for dairy cream products

- Managed and delivered advertisement and promotion activities

- Gross revenue was approximately KRW 44.1 billion (USD 35 million) on 2008

Imported Goods Product Manager (Apr. 2006 ~ Apr. 2009)

- Established Product Development Team for imported goods business of Maeil Dairies from the

initial stage. Settled the team’s activities with strategic operation management plan. Developed

and launched several key items such as Ferrero Rocher Chocolate (KRW 22.4 billion), Frey

Chocolate (KRW 3.3 billion), Filippo Berio Olive Oil (KRW 2.5 billion), etc.

- The activities included: Sourcing various products from overseas markets, evaluating products

considering the characteristics of the internal organization of Maeil Dairies and the channels of the

market, negotiating business conditions related to 4Ps (Product, Price, Place, Promotion) with

various parties for better performance, making a written contract, developing and adapting

products matching with Korea regulations, trading products, corresponding with overseas

partners, developing and conducting marketing strategy, collaborating with colleagues in the

Trade Marketing Department and the Sales Department on in-store activities, conducting

numerous product training sessions for branch offices and contract distributors, managing and

delivering advertisement and promotion activities periodically

- Reported business progress directly to Vice Chairman of Maeil Dairies monthly

Assistant Sales Manager (Feb. 2005 ~ Mar. 2006)

- Managed 18 branch offices and 183 contract distributors for ambient products

- Developed and conducted an evaluation system and organized its result for setting follow up

targets

- Conducted direct sales partially against several corporations for ambient products

Assistant Production Manager (Apr. 2001 ~ Jan. 2005)

- Kept the balance of supply and demand of raw milk materials for the production of Maeil Dairies

analyzing diverse factors such as number of cows, weather, feed price, milk powder prices both

domestic and international, government policy on agriculture including internal situations like

sales plans & results as well as product formulation changes

- Purchased raw milk material of approximately KRW 200 billion (USD 158.7 million) yearly and

developed its strategic plan

- Controlled and organized the production schedule between the five factories which located

throughout the country, specifically on milk, skim milk, cream, butter, whole milk powder and skim

milk powder

- Ordered product formulation change according to the balance of supply and demand of raw milk

material corresponding with the Marketing Department and the Research & Development

Department

- Chose and managed OEM (Original Equipment Manufacturing) facilities of the outside for the

products which could not produce by ourselves such as baby juice, pouch beverage and

nutritional candy, etc.

CROOKED ACRES DAIRY FARM Pennsylvania, USA

Herdsman January 2000 ~ January 2001

- Worked as an employee with monthly salary at the privately owned dairy farm (J1 Visa)

- Conducted farm work including milking, feeding, cleaning, delivering, cultivating and harvesting

and was able to learn about an advanced dairy farm in the U.S.

- Lived together with the farm family gaining hands-on experience as well as understanding the

various differences between Asian and American cultures

ACTIVITIES

HIGH PERFORMANCE EVALUATION RECORD December 2002 ~ December 2008

2002- A, 2003- S, 2004- S, 2005- A, 2006- A, 2007- S, 2008-B (Grade range is S and A to D)

VARIOUS CONTINUOUS LEARNING ACTIVITIES January 2001 ~ Present

A Social Business Enterprise, GRAMEEN DANONE FOODS LTD. (Jun. 2010 ~ Jul. 2010)
Maeil Marketing School, MAEIL DAIRIES (Aug. 2009 ~ Dec. 2009)
International Business Negotiation and Contract, KOTRA (Dec. 2006)
Trade Marketing, RECKITT BENCKISER (Nov. 2006)
Maeil MBA course (The first), CREDU (Oct. 2005 ~ Mar. 2006)
Sales and Promotional Activities Planning, KPC (Nov. 2005)
Marketing Planning Expert Course, KPC (Aug. 2004 ~ Dec. 2004)
International Business Trading, KITA TRADECAMPUS (Mar. 2004)
Introduction of Corporation Accounting, KPC (Jun. 2003)
Introduction of Business Administration, KPC (Mar. 2003)
Dairy Cattle Management Seminar, CAL POLY STATE UNIVERSITY (Jan. 2001)

TRAVEL EXPERIENCE August 2002 ~ April 2009

Traveled in Europe, Japan and U.S. in business and participated in various food exhibitions (May 2004 ~ Apr. 2009)
Traveled in Inner Mongolia, Micronesia, Malaysia and India including domestic regions such as Yesan, Samcheok and Jeju for voluntary activities with group members (Aug. 2002 ~ Aug. 2006)

AWARDS

Representative Director Awards in Maeil Dairies, MAEIL DAIRIES (Oct. 2007)
General Manager Award in Production Division, MAEIL DAIRIES (Mar. 2003)
New Employee Award in New Employee Training Course, HAENGDONG SCIENCE HUNRYEONWON (May. 2001)

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