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danone.communities: How does it work?

danone.communities supports selected projects from a financial point of view, investing in their capital to support their growth, but also in a operational perspective, by seconding experts Danone and mobilizing an ecosystem of partners that can strengthen their business models and their social impact.

The Board of Directors danone.communities

The Board of Directors danone.communities is composed of 12 members: personalities and pioneers in the development actors. History, personal commitment or professional background of those who motivate their involvement and contribution to the project danone.communities. Their knowledge or interest in the problems of developing countries, their experience with communities and their diverse geographical origins make this collaboration a real force for the project. All are convinced that there is now a real place in the economy to the "social business". 

 
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Our experts: two specialized committees reviewing projects

Investment projects are initiated and reviewed by our Social Innovation Committee. Led by Danone, the Committee is made up of Danone representatives and independent members with recognized expertise in socially responsible investment and emerging economies.

The Committee reviews, analyzes and selects social business projects, then refers them to our Orientation Committee, the majority of whose members are independent from Danone.

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Danone Group’s contribution

Danone plays an active role in danone.communities in several ways:

 

The group has invested €20 million in the fund, which has a target value of €100 million. Danone thus owns neither the fund nor any of its projects, and the fund itself holds only a minority share in each project.

Danone contributes expertise in dairy farming and technology, water, and child and adult nutrition. To put this to work, it seconds group employees with the necessary know how to assist the fund’s partners and their projects, from product design to industrial processes, from the supply chain to marketing and sales.

Danone also supports social entrepreneurs with a team of world-class specialists from a variety of areas. These include NGOs, microcredit banks, private entities, universities, and other institutions of higher learning -- wherever talented people are willing to use their skills to fight poverty.

 

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The danone.communities' team

Danone is not just the initiator of danone.communities and a main investor in the fund: it also provides continuing support for our development by :

-          undertaking to cover all the fund's operating expenses each year

-          contributing Danone resources and expertise.

Surveys, studies, guidance and on-site technical support provided by the group help keep our social business projects viable, and dozen Danone staff members contribute expertise in finance, sales and marketing, R&D and project management.

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"Making your savings count"

Innovative as it may be, danone.communities is still a mutual fund (SICAV) open to all, providing opportunities to invest in businesses that create economic and social value at grassroots level. By offering you new investment options, we join with you in creating more possibilities for social progress.

Why did we choose the investment fund option?

Because it can attract investors in large numbers:

> with at least 90% of assets placed in low-risk fixed-income securities (money and/or bond markets)

> with at most 10% placed in an FCPR venture-capital fund, which finances social business projects.

In short, the danone.communities fund is an investment vehicle in its own right, with the special human touch that comes from social commitment.

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The criteria of the selection of a project by danone.communities

If you have plans for a social business or are already a social entrepreneur, you can apply to danone.communities for consideration as an investment target. Applications are judged on three criteria: convergence, potential and efficacy.

 

> Convergence

  •             danone.communities considers projects that improve health and living conditions for poor communities with a measurable social impact. They must be aligned with Danone's mission of bringing health through food to as many people as possible.
  •             Danone must be able to contribute expertise and experience, in particular by seconding managers or technicians to projects as needed.
  •             Danone.communities supports social entrepreneurs while remaining a minority shareholder. New projects must offer a good fit with existing danone.communities partnerships.

 

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The Blog

Grameen Danone is looking for a 'Milk Strategic Sourcing VIE'

Grameen Danone is a social business that started in 2007. The objectives of GRAMEEN DANONE are to bring health through nutrition to many children as possible, and to have a positive social impact on poor local communities by creating employment, income and skills. Grameen Danone produces and distribues fortified yoghurt in Bangladesh.

 

Grameen Danone is looking for a VIE (Volontariat International en Entreprise) for 12 months (01/07/2012 - 01/07/2013), based in Bogra/Dhaka, Bangladesh. We are looking for someone with an engineer profile, with a special interest in social business

 

 

Job description :

1.Developping solutions to impact farmers and secure the supply of milk for Grameen Danone.

  • Provide skill support for the local milk supply team.

- Participate in the strategy developpment : undestanding the context, trends, identify risks, opportunies, and growth levers.

- Develop planning tools and solutions to effectively implement the strategy with the local team.

  • Danone Ecosysteme

- Implement a capacity building project for small scale dairy farmers in poor rural areas, in partnership with an NGO

 

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« Poverty Reduction through Social Business ? », lessons learnt from Grameen joint ventures in Bangladesh (extracts)

KerstinHumberg is Business Consultant with a leading international management consultancy for several years. During her academic career in geography, Kerstin has conducted researches about the impact of social business in the fight against poverty. For three years, she traveled on the field, in Bangladesh, many times, to study Grameen joint ventures, including Grameen Danone Foods Ltd. The result of her work has been published in a book, « Poverty Reduction trhough Social Business ? ».

 

We are lucky because she allowed us to publish two chapters :

 

Finally, for those who wish to go further, devour the bibliography of this academic research that lays the groundwork for a debate about the impact of social business. Happy reading!

 

 

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